Inside of a globe where tech CEOs generally manage meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that handful of dare to tread. Because the co-founder and CEO of Scentbird, on the list of foremost fragrance membership services in North The united states, Mariya has proven herself to become a forward-pondering company chief. But outside of her achievements in the corporate entire world, she has also emerged like a spiritual guidebook and intuitive teacher, a change she shares openly by way of her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova Probably the most unconventional—and powerful—figures in the modern entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s business enterprise occupation took flight in 2014 when she co-Started Scentbird, a business intended to make designer fragrances additional obtainable through a month to month subscription model. Modeled soon after Netflix, but for perfume lovers, Scentbird swiftly grew to become a go-to System for fragrance discovery. Beneath her Management, the organization grew to serve more than seven-hundred,000 subscribers, offering access to much more than 800 fragrances from important world models.
With a strong foundation in brand technique, source chain logistics, and internet marketing, Mariya properly attracted enterprise capital, participated from the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ revenue enterprise. She later on expanded her portfolio with Deck of Scarlet, a beauty brand name, and Drift, a car fragrance corporation.
But whilst her name within the startup earth was soaring, Mariya was quietly going through a spiritual transformation that would quickly spill into the public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya expert what she called a spiritual awakening. This internal evolution influenced her to dive into metaphysics, energy function, meditation, and intuitive channeling. As she deepened her spiritual apply, she began making material to help you Some others take a look at their very own consciousness, ultimately launching her YouTube channel “This really is Mariya.”
The channel, which now has above a hundred,000 subscribers, characteristics a wide range of material—guided meditations, soul therapeutic strategies, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personalized. She invitations her viewers to attach with them selves, the divine, as well as the unseen energies that form our daily lives.
Her followers usually describe her information as transformative, and she or he has cultivated a deeply faithful spiritual viewers as a result of constant engagement and authenticity.
Controversy with the Crossroads of Identification
When many have embraced Mariya’s twin identification, Some others have elevated eyebrows—especially as her metaphysical beliefs are becoming far more publicly noticeable. In 2024, a characteristic through the Organization of Style spotlighted the tension concerning her roles for a tech CEO plus a spiritual teacher.
Several of Mariya’s statements—for example remarks on option healing, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from shoppers, influencers, and even former collaborators. Quite a few attractiveness influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social networking message boards debated the appropriateness of her beliefs in relation to her Management position within a mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are personalized and supplied under her to start with name only, deliberately divided from her Experienced id. Nonetheless the controversy opened up a broader discussion about irrespective of whether general public figures can—or should really—compartmentalize their beliefs during the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though a lot of founders strive to take care of an image of neutrality, she has chosen to indicate up as her entire self. This degree of transparency can be both equally magnetic and polarizing.
On a single hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an marketplace usually centered solely on scale and approach. On the opposite, her outspokenness about spiritual topics invites scrutiny, especially in an era when on the net content material can speedily go viral and provoke strong reactions.
Even now, Mariya’s solution speaks to some deeper cultural shift. As more and more people discover wellness, consciousness, and personal advancement, figures like her—who bridge the spiritual and content worlds—may well come to be more common, not significantly less.
Businesswoman. Mystic. Influencer.
Besides functioning her providers and YouTube channel, Mariya has crafted an ecosystem of spiritual offerings. She hosts retreats, offers non-public channeling sessions, sells spiritual tools, and has even published a reserve titled 72 Keys to Manifestation. She’s essentially established a parallel enterprise from the spiritual Area—solely independent from her role at Scentbird, still equally as structured and scalable.
Her spiritual brand name, like her natural beauty brand, is world wide, polished, and expertise-driven. It’s crystal clear that Mariya applies exactly the same amount of aim and creative imagination to both spheres of her existence. Irrespective of whether top a group of builders or channeling divine Electrical power for a guided meditation, she provides with clarity and conviction.
The Street Ahead
Mariya Nurislamova’s journey raises important questions on identity, Management, and public lifestyle. Can a tech CEO even be a mystic? Need to organization leaders share their private beliefs with the general public? What takes place when Individuals beliefs obstacle conventional norms?
Regardless of the responses, Mariya continues to stroll her route unapologetically. She signifies a whole new technology of entrepreneurs—ones who aren’t worried for being complex, spiritual, and multidimensional. Her boldness could cost her some partnerships, but What's more, it earns her admiration from those that worth fact around conformity.
Eventually, Mariya Nurislamova isn’t just redefining what this means to be a scentbird ceo CEO. She’s redefining what this means to be whole.
Mariya Nurislamova life at the intersection of logic and instinct, business enterprise and spirit, Management and vulnerability. Her story is actually a bold testomony to living authentically, regardless if that authenticity includes chance. As she continues to broaden her twin empire—equally earthly and cosmic—she invites us all to think about what this means to lead with soul.
Whether you see her as a visionary or a provocateur, one thing is for certain: Mariya Nurislamova isn't afraid to break the mildew.